Pixel United entertains 5.5 million players around the world every day.

LONDON, UK- February 14, 2023 - Connect with Games Industry track sponsor Pixel United and its cornerstone businesses: Plarium, maker of U.S. Top 20 Game RAID: Shadow Legends; Product Madness, the $1 billion games publisher poised to invest in new game concepts (check out Madness Ventures); and Big Fish Games, a Top 20 Casual games developer whose portfolio includes the global smash hit EverMerge. We’ll have surprises and prizes, plus a sneak peek at a very special project to be exclusively unveiled at SXSW. So don’t miss the panel “Disrupting the Game: IP and the Future of Franchise” with CEO Michael Lang.

With video games harnessing some of the most successful IP, there’s no question they’re shaking up the franchise paradigm. As the world looks to what gaming will do next, the global market for mobile games is expected to reach $139 billion in 2026, growing from $20 billion in the United States alone, according to Global Industry Analysts (GIA). At a time when even players of casual mobile games (47%) are interested in having their favourite game turned into a TV show or movie, this panel will explore the increasing expectations to translate games beyond the traditional player experience into areas such as television, film and streaming. In particular, panellists will discuss the billion-dollar Plarium franchise RAID: Shadow Legends, one of the most popular mobile-first games in the RPG genre.

Keep a lookout for Pixel United social channels for on-the-ground coverage of the event and key takeaways from the experience!

• LinkedIn

• Instagram

For more information on SXSW Game Industry track programming visit SXSW Conference Game Industry.

Panellists:

• Mike Lang, CEO, Pixel United

• Jay Oliva, Founder and CEO, Lex + Otis

• Derek Douglas, Head of Video Games, CAA

Moderator: 

• J. Clara Chan, The Hollywood Reporter

Date: Monday, March 13, 2023
Time: 4 PM CST
Location: SXSW (South by Southwest) Game Industry Track, Fairmont Hotel, Austin: Manchester Ballroom on the 5th floor, (101 Red River St Austin, TX 78701)

Join our PxU Powered Happy Hour
Long day in the best way? Come grab a drink with Pixel United and tell us all about it! We're no strangers to entertaining. As a world-leading, mobile-first games company, we entertain around six million players every day, but we'll keep it a bit smaller for happy hour! Meet our top executives, mingle with fellow attendees, and cheers to another great day at SXSW.

Date: Monday, March 13, 2023
Time: 5-6 PM CST
Location: Fairmont Austin (Hotel): Manchester Ballroom, 5th Floor

Visit www.schedule.sxsw.com/2023/events/OE43103 for more info.